The Nissan brand is renowned for its affordable and reliable vehicles of many different types. Nissan is currently the 6th largest automaker in the world and the 2nd largest automaker in Japan. It also happens to be the world's largest EV (electric vehicle) manufacturer. Nissan’s Global headquarters is based in Nishi-Ku, Yokohama, Kanagawa Prefecture, Japan, and it boasts of a vast network of divisions and subsidiaries that spans over 17 countries worldwide.
The Nissan Motor Company came about after several Japanese automakers gradually merged into one entity. Nissan’s roots can be traced back to Masujiro Hashimoto, a Japanese industrialist who founded the Kaishinsha Motor Car Works in 1911; it was Japan's first automobile manufacturer. Kaishinsha Motor Car Works had three main company investors, namely Kenjiro Den, Rokuro Aoyama, and Meitaro Takeuchi. The Kaishinsha Motor Car Works produced its first car in 1914 and named it the ‘DAT’, which was an acronym of the company's investors' surnames. That same year, the Kaishinsha Motor Car Works merged with a truck-producing company called the Lila Company. In 1919, it also merged with Jitsuyo Jidosha Co. – a three-wheeled car and small truck producer, which resulted in the changing of its name to the DAT Jidosha Seizo Co., Ltd. The DAT Jidosha Seizo Co., Ltd started producing a passenger car called the Datson, but the name’s suffix was later changed to ‘sun’ (the change was inspired by the fact that the sun is Japan’s national symbol). In 1933, Nissan Group Zaibatsu, an esteemed Japanese corporation, took control of DAT Motors, and in 1934, the Nissan Motor Co., Ltd. was established. The Nissan Motor Co., Ltd. continued producing the Datsun passenger car, which quickly became quite popular all around the world for its practicality and reliability. The Datsun was also used in Japanese motorsports. It won the won its first race back in 1936 in the All Japan Automobile Competition. The last Datsun was produced in 1986.
Nissan offers a wide selection of vehicles that range from affordable sedans to high-performance cars, luxury vehicles, and commercial vehicles. For example, Nissan is renowned for its high-performance Skyline sports car that was initially being produced by an automaker called Prince. Nissan merged with Prince in 1966 and from then the Skyline sports car has been produced under the Nissan banner. More recently in 2010, Nissan also became the first automaker to offer a mass-produced, affordable car (the Nissan LEAF) that runs purely on electric power.
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