The Lincoln brand of the Ford-owned Lincoln Motor Company is recognized as one of the top luxury brands in the USA and is part of America’s rich heritage. For the better part of the last century, the Lincoln Motor Company has consistently produced luxurious and stately vehicles that were, many times, a cut above the rest. For this and several other reasons, the Lincoln Motor Company was trusted with the production of Presidential state cars for the following former US presidents: Franklin D. Roosevelt, Harry Truman, Dwight Eisenhower, John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, and finally George H. W. Bush. Also, with the production of Presidential cars, the Lincoln Motor Company also became one of the few luxury automakers in the world that offers custom-built armored luxury vehicles. It offers them under its Ballistic Protection Series (BPS).
The Lincoln brand traces its roots back to 1917 when Henry M. Leland founded the Lincoln Motor Company. Mr. Leland was said to be a man who always sought to apply precision in his projects, but unfortunately, despite his skill and talent, the company encountered financial problems over the next few years. By 1922, it had been placed in receivership. Around that time, Henry Ford of the Ford Motor Company had plans to create a stand-alone luxury vehicle division that would complete with GM’s Cadillac and other luxury car brands on the market, so when the Lincoln Motor Company was placed in receivership, he quickly capitalized on the opportunity and bought the Lincoln Motor Company for just $8 million.
In the same year, Henry Ford put his son, Edsel Ford, in charge of the Lincoln Motor Company. Edsel proved to be just what the Lincoln brand needed–a visionary with innovative ideas and a passion for vehicle refinement. Edsel started by making extensive changes the Lincoln Model L, a move that yielded higher sales over the next few years. In the 1930s, he also inspired the introduction of the Model K series luxury cars, the popular Lincoln-Zephyr, and the Lincoln Continental.
After the Second World War, Ford formed a Lincoln-Mercury Division which paired the Lincoln brand with Ford’s Mercury brand; the Lincoln-Mercury Division was in operation right up to 2010 when the Mercury brand was discontinued. Lincoln-Mercury produced legendary Lincoln cars like the Cosmopolitan, the Lido, the Capri, the Custom, the Premiere, and the Continental Mark II Series in the 1950s. After that came several other variants of the Continental (Mark III to Mark VIII), along with many other vehicles like the Versailles, the Town Car, the Blackwood, the LS, the Aviator, the Navigator, and many more.
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