The Jeep brand is, in truth, a by-product of World War II. Before World War II, the ‘Jeep’ term was a form of U.S. Army slang for army vehicles and recruits. The term found its place when Willys-Overland won the bid to build 4WD reconnaissance cars for the U.S. Army. Both the approved reconnaissance car that Willys-Overland produced (officially called the Willys MB) and the replica of this vehicle that Ford built (officially called the Ford GPW) were most commonly referred to as Jeeps.
In 1943, Willys-Overland made an official trademark application for the "Jeep" brand-name, but it had to wait until 1950 to get full approval from the Federal Trade Commission. In 1953, Kaiser Motors bought the Jeep brand from Willys-Overland, and then later sold it to the American Motors Corporation (AMC) in 1970. Chrysler then acquired the Jeep brand from the American Motors Corporation (AMC) in 1987. Today, the Jeep brand is wholly owned by the Italian-American Fiat Chrysler Automobiles Corporation.
The Jeep brand currently offers an all-SUV product range, most of which have been built to offer the kind of all-terrain capability that the initial Jeep vehicles had. The first Jeep SUV ever built is the 1963 Jeep SJ Wagoneer SUV, which is widely regarded as the world’s first luxury SUV. Also, Jeep was one of the first automakers to employ unibody constructions for its SUVs. The first Jeep unibody SUV was the 1984 Jeep Cherokee. Today, all the Jeep SUV models (except the Jeep Wrangler) have unibody constructions. The Jeep Wrangler remains a tribute to the Jeep SUVs of old. Its styling is also much like that of the original Jeep SUVs, and it also employs a truck-like body-on-frame construction like its predecessors.
The thriving American Jeep SUV culture has inspired the growth of the Jeep parts aftermarket industry over the years. Therefore, getting Jeep parts and accessories is easy, even for old Jeep SUVs. You can search for Jeep parts and accessories like seat covers, hard tops, floor mats, grille inserts, and many more right here at GrokAuto.com.